The Whisky Ambassador

Whiskey's Orchard is excited to be working with The Whisky Ambassador to bring their fantastic accredited training course to the Midlands.

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The Whisky Ambassador programme is the original accredited Scotch Whisky training course. Designed both for the Licensed trade and those seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills and confidence to talk about Scotland’s national drink.  For those in the Licensed trade this can provide an improved  customer experience and exponentially increased sales of Scotland in a glass.®

With an emphasis on immersive and interactive learning the course is good fun as well as informative.  

Whiskey's Orchard runs courses within the Midlands, UK.  Other courses are available around the world - see The Whisky Ambassador website for more information:

What's involved in The Whisky Ambassador course?

  • The Whisky Ambassador is a one-day programme covering:

  • The economic impact of Scotch whisky

  • How, when and where it all started

  • Where and how it’s made

  • Nosing and tasting

  • Mixers and cocktails

  • Sales and customer service

  • Drink less. Drink better

  • Other world whiskies

  • Practical and written exams


The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.

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